Music has always been a universal language.

Through sounds, rhythms and instruments, cultures from all over the world have expressed emotions, handed down stories and built collective identities. Ethnic music, in particular, represents a living and deep heritage: a bridge between tradition and spirituality, between past and present.

Gnawa.io was born from this desire for connection between peoples through music.

It is a platform dedicated to those who are passionate about ancestral sounds, authentic instruments and ritual practises related to the musical cultures of the world. Our goal is to enhance and make accessible objects, tools and content that belong to a meaningful intangible heritage.

Why "Gnawa"

The name gnawa.io is a tribute to the Gnawa culture, a musical and spiritual tradition of North Africa with roots in sub-Saharan Africa.

Through the hypnotic sound of the guembri, the metallic rhythm of the qraqeb and the ceremonies of trance and healing, Gnawa music represents a sacred language, a means of connection with the divine and with the community.

Every year, this culture is celebrated at the Festival Gnaoua et Musiques du Monde in Essaouira, Morocco, an international event that brings together Gnawa musicians and artists from all over the world.

This spirit of meeting, exchange and mutual respect is what inspired us to create gnawa.io: a digital place where musical traditions can continue to live and spread, beyond all borders.

What do we do

We select authentic ethnic musical instruments

We offer handmade objects and rituals related to musical and spiritual cultures

We collaborate with international partners through affiliate systems (e.g. Amazon)

We promote knowledge through editorial, cultural and informative content

Our vision

We believe in music that unites, that tells, that heals.

In an increasingly fast and standardised world, gnawa.io wants to offer a space to rediscover the authenticity of sound, the value of memory and the strength of roots.

Gnawa.io is more than an e-commerce: it is a cultural vision that is born from respect, passion and the will to connect tradition and the future through music.

Who we are – gnawa.io

Our musical journey

Exploring the rich heritage of traditional and tribal music from around the world, connecting cultures through sound.

A young child wearing traditional attire with natural materials is curiously interacting with a large drum being played by an adult. The scene seems to be part of a cultural or traditional event, with people wearing garments made from natural fibers. The ground is sandy, and there are wooden logs and branches around.
A young child wearing traditional attire with natural materials is curiously interacting with a large drum being played by an adult. The scene seems to be part of a cultural or traditional event, with people wearing garments made from natural fibers. The ground is sandy, and there are wooden logs and branches around.
Discover
A group of people sitting on a mat outdoors, engaged in playing traditional musical instruments. The central figure, an elderly man, is playing a drum, while others are playing flutes and other percussion instruments. They are wearing traditional hats and attire.
A group of people sitting on a mat outdoors, engaged in playing traditional musical instruments. The central figure, an elderly man, is playing a drum, while others are playing flutes and other percussion instruments. They are wearing traditional hats and attire.
Harmony

Explore the music that connects us to the origins.

Culture

Rhythm

info@gnawa.io

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